Sign up with your email address to be the first to know about new products, VIP offers, blog features & more.

My latest styling project – a show home!


When I was approached to style a show home for a property developer recently, naturally I jumped at the chance!

The house was one of four terraces that had been built and I was to style one of them to represent the development. The brief (in a nutshell) was that it had to appeal to young families making the jump from an apartment to a terrace house, it had to feel fresh and homely (as opposed to just furnishing it with bulk, flat pack pine furniture) and there was also a request that it look like a contemporary homes magazine, while of course sticking to a budget.

This helped me make the decision to opt for high street furniture and the occasional design classic item thrown in.

It was such a brilliant project, I really enjoyed doing it. The client was trusting and easy-going, the house was really well designed (including those brilliant windows that flip around so you can clean the outside while you’re standing inside- genius) and I think the outcome reflects that. Not to mention that all four properties sold on the first weekend of viewing!

When selling your house, you need to stick by a few key rules. These are:

  1. Make sure you furnish it! Empty spaces appear smaller.
  2. Don’t over complicate the space- stick to a neutral colour palette as it has to appeal to a broad market
  3. Remember, you are selling a dream so you want people to walk in and think- ‘yep, I can imagine myself living here’- i.e lay out the table with plates and cutlery and add books to the coffee table etc.
  4. Hire a stylist if you think that you don’t have time or the energy to do this. It’s worth spending a small amount of money hiring someone than your house remaining on the market for an extra 6 months!

PS just email me or leave a comment if you want to know where any of the items below are from.

 Photography: Jonathan Gooch | Styling Lucy Gough | Property developed by Windmill Properties Ltd

Buckleigh Mews_25.10.13- 005

Buckleigh Mews_25.10.13- 029

Buckleigh Mews_25.10.13- 036

Buckleigh Mews_25.10.13- 039

Buckleigh Mews_25.10.13- 064

Buckleigh Mews_25.10.13- 096

Buckleigh Mews_25.10.13- 103

Buckleigh Mews_25.10.13- 126c

Buckleigh Mews_25.10.13- 149

Facebook Twitter Pinterest Plusone Email
21 Responses
  • Katy at Apartment Appthecary
    November 7, 2013

    That’s brilliant! Usually hate show homes – so bland and generic. I love some of the pieces you’ve used and it looks really natural but also stylish.

    • LucyGough
      November 7, 2013

      Thank you so much Katy! So happy to hear that you like it x

  • Chiara
    November 7, 2013

    I love this Lucy, especially the desk. Would you mind letting me know where you got that from? Thank you!

  • Candice
    November 7, 2013

    Feeling inspired to get our place and decorate! Looks beautiful. Though, I’d expect nothing less from you Lucy Gough.

    • LucyGough
      November 7, 2013

      Thanks Cand! You always such nice things to say 🙂 No doubt your home will be absolutely beautiful once you move in!

  • Anita
    November 7, 2013

    The perfect show home – modern and fresh. The desk is fab, also the coffee table. Where is it from?

    • LucyGough
      November 7, 2013

      Thank you so much Anita! That beautiful coffee table is from about £220 I recall! Happy furniture shopping 🙂

  • Carole Poirot
    November 7, 2013

    Looks great, fresh and inviting. I’m not surprised they all sold in one weekend. 🙂

    • LucyGough
      November 8, 2013

      Thank you Carole, I almost fell over when I heard the news!

  • Godard_Girl
    November 8, 2013

    All super lovely finds, the overall effect is both neutral and interesting, a hard dynamic to pull off. I love, love the rhinos and the yellow anglepoise, where are they from?

  • Godard_Girl
    November 8, 2013

    Wow, that lamp is an amazing find! Will be adding both rhinos and lamp to my wish list! Thank you lucy

  • Dan Ward
    November 8, 2013

    Just LOVE this post! Where did the table come from out of interest? keep it up! x

  • Rose
    November 21, 2013

    Lucy this is stunning work! Love the bedside lamp, the couches & coffee table! Sooooo need you to style this corner of the world too!

    • LucyGough
      November 21, 2013

      Haha, thanks Rose! It is your kind of place actually, very light bright but cosy 🙂 Hope you’re all well, Lxx

  • tina @ colourliving
    November 22, 2013

    Really nicely done. I think you got the brief spot on.

    Not surprised they all sold immediately:-)

    • LucyGough
      November 25, 2013

      Thank you so much Tina! I was very happy indeed 🙂

  • reclaimed wood furniture
    January 8, 2014

    Very nice home show!!! Extraordinary!

    • LucyGough
      January 9, 2014

      Thank you so much, I’m very happy you liked it! Happy new year to you!

What do you think?

Your email address will not be published. Required fields are marked *