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My latest styling project – a show home!

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When I was approached to style a show home for a property developer recently, naturally I jumped at the chance!

The house was one of four terraces that had been built and I was to style one of them to represent the development. The brief (in a nutshell) was that it had to appeal to young families making the jump from an apartment to a terrace house, it had to feel fresh and homely (as opposed to just furnishing it with bulk, flat pack pine furniture) and there was also a request that it look like a contemporary homes magazine, while of course sticking to a budget.

This helped me make the decision to opt for high street furniture and the occasional design classic item thrown in.

It was such a brilliant project, I really enjoyed doing it. The client was trusting and easy-going, the house was really well designed (including those brilliant windows that flip around so you can clean the outside while you’re standing inside- genius) and I think the outcome reflects that. Not to mention that all four properties sold on the first weekend of viewing!

When selling your house, you need to stick by a few key rules. These are:

  1. Make sure you furnish it! Empty spaces appear smaller.
  2. Don’t over complicate the space- stick to a neutral colour palette as it has to appeal to a broad market
  3. Remember, you are selling a dream so you want people to walk in and think- ‘yep, I can imagine myself living here’- i.e lay out the table with plates and cutlery and add books to the coffee table etc.
  4. Hire a stylist if you think that you don’t have time or the energy to do this. It’s worth spending a small amount of money hiring someone than your house remaining on the market for an extra 6 months!

PS just email me or leave a comment if you want to know where any of the items below are from.

 Photography: Jonathan Gooch | Styling Lucy Gough | Property developed by Windmill Properties Ltd

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21 Responses
  • Katy at Apartment Appthecary
    November 7, 2013

    That’s brilliant! Usually hate show homes – so bland and generic. I love some of the pieces you’ve used and it looks really natural but also stylish.

    • LucyGough
      November 7, 2013

      Thank you so much Katy! So happy to hear that you like it x

  • Chiara
    November 7, 2013

    I love this Lucy, especially the desk. Would you mind letting me know where you got that from? Thank you!

  • Candice
    November 7, 2013

    Feeling inspired to get our place and decorate! Looks beautiful. Though, I’d expect nothing less from you Lucy Gough.

    • LucyGough
      November 7, 2013

      Thanks Cand! You always such nice things to say 🙂 No doubt your home will be absolutely beautiful once you move in!

  • Anita
    November 7, 2013

    The perfect show home – modern and fresh. The desk is fab, also the coffee table. Where is it from?

    • LucyGough
      November 7, 2013

      Thank you so much Anita! That beautiful coffee table is from Loaf.com about £220 I recall! Happy furniture shopping 🙂

  • Carole Poirot
    November 7, 2013

    Looks great, fresh and inviting. I’m not surprised they all sold in one weekend. 🙂

    • LucyGough
      November 8, 2013

      Thank you Carole, I almost fell over when I heard the news!

  • Godard_Girl
    November 8, 2013

    All super lovely finds, the overall effect is both neutral and interesting, a hard dynamic to pull off. I love, love the rhinos and the yellow anglepoise, where are they from?

  • Godard_Girl
    November 8, 2013

    Wow, that lamp is an amazing find! Will be adding both rhinos and lamp to my wish list! Thank you lucy

  • Dan Ward
    November 8, 2013

    Just LOVE this post! Where did the table come from out of interest? keep it up! x

  • Rose
    November 21, 2013

    Lucy this is stunning work! Love the bedside lamp, the couches & coffee table! Sooooo need you to style this corner of the world too!

    • LucyGough
      November 21, 2013

      Haha, thanks Rose! It is your kind of place actually, very light bright but cosy 🙂 Hope you’re all well, Lxx

  • tina @ colourliving
    November 22, 2013

    Really nicely done. I think you got the brief spot on.

    Not surprised they all sold immediately:-)

    • LucyGough
      November 25, 2013

      Thank you so much Tina! I was very happy indeed 🙂

  • reclaimed wood furniture
    January 8, 2014

    Very nice home show!!! Extraordinary!

    • LucyGough
      January 9, 2014

      Thank you so much, I’m very happy you liked it! Happy new year to you!

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