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Latest project: The FOLD, London Showroom

Hi All,

I have spent the last couple of months working on a new project for a beautiful fashion label called The Fold, London. They are based in Clerkenwell in central London on the corner of St. Johns Square.

The Fold is a contemporary fashion label for the ‘modern, professional woman’. Their pieces are made of the highest quality (using crepes, silks and wools) and are designed in London and manufactured in Europe.

Kate Middleton and Samantha Cameron, Jodie Kidd and Jane Asher are just some of the high profile people that have been spotted out and about in The Fold clothing too!

The FOLD1

I was brought on board to re-style the showroom in St Johns Square. It was a plain white space with loads of potential. There was nothing between the showroom and the office so I installed an 8metre long wall of blue-grey velvet curtains hanging from bright gold curtain poles so now there are two distinct spaces.

I also designed a freestanding, marble topped counter on castors so it can be wheeled around as and when needed. This is the space where you can have one-on-one consultations with their in-house stylist.

The bathroom is now a stylish space too with geometric wallpaper with white plywood accents.

The Fold was such a wonderful company to work with. I hope you enjoy these images as much I enjoyed creating them!

Lx

All showroom photography by Oliver Perrott and styled by me.

The FOLD3

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The FOLD

The FOLD4

All showroom photography by Oliver Perrott and styled by me.

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